Web publishers are constantly looking to increase traffic, usability, and interaction with their sites. The new Facebook Connect allows for Facebook users to simply click a button to be able to comment on a site, or interact with the site. This sounds like a great idea up front. Take an extremely popular social network with millions of users and hook that into your site and the possibilities are endless.
Publishers need to be careful though. While the thought of adding millions of users to a site may seem good, there is a major downside to Facebook Connect that a local user system does not have. Anonymity. » More: Publishers be Careful with Facebook Connect